back from the holidays and birthday vacation, I am now back to work in full swing! i learned something completely amazing, more iphones were sold in Q4 than babies were born in the world! this is an amazing statistic. http://www.macgasm.net/2012/01/24/iphones-sold-babies-born-everyday-dead/
with this: where is marketing headed? more media buyers have started adding digital to their traditional buy as it is just like adding an additional daypart. there was an article written that iheartradio is the future of radio. http://www.sosoactive.com/iheartradio-is-the-future-of-radio/
we have seen first hand the number of listeners to streaming and mobile listener increase steadily over the last year, across all formats. Even NewsTalk has a great audience, with their older demographic, there are no worries about whether or not they were able to figure it out or have the smartphones to use it!
With another iheartradio music festival coming in 2012, the interest and demand is only going to grow more. 2.2 million fans on facebook cant be wrong! tune in and give it a shot, the consumer is actually the main target with these, the radio stations are commercial free from 8a-11a, 2p-5p and 8p-5a.
